Description

Introduction

Email Introduction

Exercise – Screen Myths

Exercise Answers I

Exercise Answers II

E-mail Temptations

E-mail Pet Peeves

E-mail Advantages & Disadvantages

Writing Commandments

Commandment I – Audience

Reader’s Needs

Commandment II – Purpose

Subject Lines

Overview – Screen Savvy Techniques

Exercise – E-mail Junk

Exercise Analysis

Analysis – Gem Qualities: Screen Savvy Techniques

Clarity – Screen Sense

Carats – Screen Streamlining I

Exercise – wordiness

Carats – Screen Streamlining II

Cut – Screen Sensitivity

Color – Screen Style

Facets – Screen Scannability

Polishing Your Gems

Exercise – Junk to Gems

E-mail Example I

E-mail Example II

E-mail Example III

E-mail Example IV

E-mail Example V

Conclision